Ask Joe Public
Qualitative Market Research & Consultancy, London, United Kingdom
A Passion for Human Understanding
Ask Joe Public is an independent qualitative market research agency, launched in 2006, and we are passionate about human behaviour.
In a changing world, consumers' attitude and perceptions toward brands, and how they interact with them, is constantly evolving.
Our expertise in understanding people enables us to be the bridge that connects you with your end-consumer, helping you make sense of what they think and do, and build consumer-centric strategies for the future.
Make a Difference
Brands occupy every aspect of our lives and people feel more connected with brands that understand them, their values and lifestyle and create a spark.
At Ask Joe Public, we remove the question marks allowing you to discover those important nuggets of insights, so you can improve you offer to build better brands, strategies, and communication for the future.
Make a Difference
Brands occupy every aspect of our lives and people feel more connected with brands that understand them, their values and lifestyle and create a spark.
At Ask Joe Public, we remove the question marks allowing you to discover those important nuggets of insights, so you can improve you offer to build better brands, strategies, and communication for the future.
What our Clients Say
“I want to say a massive thank you to Julia for all the hard work and hours of dedication she put into the research groups. It makes it all the more amazing given the difficult conditions brought about by having to run all the groups and debriefs, via Zoom. Julia did a fantastic job; it was a seamless process and her clear findings and directions helped guide the team to make such great ads."
"My boss, the CEO Simon Brown said "it was the best money he'd ever spent" and I was thrilled with the quality of output provided by Julia. She is an excellent market researcher!"
“I have hired Julia over a number of years in major retail transformation projects. I've always found her to be pragmatic, insightful, timely and, most importantly, relevant. Her presentations were insightful and pitched exactly at her audience."
Experience & Expertise
Our experience stretches across the brand touchpoints, whether you are looking to explore how they interact with products, shop the category, understand how best to communicate to people, or how they react to new innovation, we have the expertise to support you and enable you and your team to learn more.
BRANDING & STRATEGY
We enable you to identify what your brands mean to people and by marrying these insights with considered thinking were are able to guide and shape your brand to deliver consistent and coherent narrative to your audience.
BRAND COMMUNICATION
We are experts in how people connect with brands through advertising, print, pack design and instore communications so you can deliver messages that are authentic, clear, and relevant to your audience.
BRAND & PRODUCT INNOVATION
We know innovation is fundamental to every brand and product, whether you are looking to develop a new brand, a new variant, or service proposition we are here to help you identify good ideas and provide guidance to make them great - providing the knowhow to generate future success.
CUSTOMER EXPERIENCE
We get into people's mindsets to make sense of how they interact with brands instore, at home and online today, to deliver better experiences tomorrow. Whether it is delving into the world of the customer purchasing journey, or how they use or store a product, we can investigate what delights them and any challenges you face.
RETAIL RESEARCH
We accompany customers as they shop in physical and online environments to see the shopping experiences through their eyes and uncover what they do and how they perceive it, whether its navigating store or category layouts, or optimising service offering, communication or product ranges.
Get in Touch
Ask Joe Public Ltd
71 Mated Rd,
London, SE15 4LF
+44 (0)7771996222
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