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Why Ask Joe Public?


Working with Ask Joe Public means that you always work with senior level researchers with at least 25 years’ experience.  

We see value in working collaboratively in partnership with our clients to allows for greater agility in our timelines and how we evolve project ideas and thinking.  

By reducing our overheads we can provide you with big agency thinking, with smaller agency costs. 

Julia Whitehead

Owner | Director | Qualitative & UX Researcher | Strategist |

Julia Whitehead of Ask Joe Public

I have worked in qualitative market researcher for over 25 years and I am a strategic thinker with strong business acumen.  I work with established global brands, start ups and everything in between.

I love listening to people's stories about anything from porridge to platinum, festival to fridges and cleaning to credit cards.   I have rummaged through people's cupboards, gone shopping with them, sat in pubs with them, discussed how their clothes or lingerie make them feel and observed them doing anything from painting walls or eating dinner to open packaging and watching TV commercials.

I work independently, but when required I collaborate with other senior-level researchers to accommodate different projects sizes and approaches.

I gained a BSc in Psychology from Goldsmiths College, London University, and prior to my career in market research, I was a crisis counsellor for a charity. 

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