Ask Joe Public was established in 2006 by Julia Whitehead and, as the name suggests, it is all about involving people, or should I say Joe Public in brand decision-making. 

   Julia works independently, but has the capacity to work with other senior-level researchers and our small size enables us to be agile and more competitively priced than the large agencies.   

Our people-centric approach is manifested in our relationships with clients.  We see our clients as partners and work in collaboration with you to resolve your business objectives.

  • Julia Whitehead of Ask Joe Public


    Owner of Ask Joe Public

    Julia has 25 years’ experience in qualitative insights and has worked for numerous qualitative research agencies and client-side as the qualitative lead for Superdrug prior to setting up Ask Joe Public in 2006. 

    She is a 360-researcher and strategic thinker with strong commercial acumen. She is forever inquisitive, (some may say nosey) and loves problem solving. 

    Julia has a BSc in Psychology from Goldsmiths College, London University and a full member of the Market Research Society and ICG.  Prior to her career in market research she was a crisis counsellor for a charity. 

    She is an avid traveller, inconsistent gym-goer and has a long-term ambition to master yoga.


    Darren Harvey of Ask Joe Public


    Darren is both a qualitative and quantitative expert with over 20 years' experience in research.  He is strategic thinker and AQR Ambassador.  Darren has a BA in English from Cambridge University. When he is not looking for insights he is a talented stain-glass window designer and ukulele player.


    caroline T.jpg


    Caroline has over 25 years’ experience working in qualitative research both agency and client-side.  She is an expert in strategy, brand communications, and NPD.  Caroline has a BA in Economics and Business Studies from Trinity College, Dublin.  She is a dedicated runner and dog walker - often doing both simultaneously!

Ask Joe Public Research & Consultancy,

71 Maxted Rd, London SE15 4LF, UK

TELEPHONE: +44(0)207 6393186 

MOBILE: +44(0)7771 996222    

EMAIL:  info@askjoepublic.co.uk  

Company Number:  5761319

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