Ask Joe Public
Qualitative Market Research & Consultancy, London, United Kingdom

I'm a strategic qualitative researcher with three decades of experience turning human behaviour into commercial insight. I work across established global brands, ambitious start-ups, and everything between.

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I've spent my career listening to people and hearing their stories, from porridge to platinum, festivals to fridges, cleaning products to credit cards. I've rummaged through people's cupboards (with their permission), have been shopping with them, sat in pubs and eateries with them, talked to them about how their clothes make them feel, and watched them paint walls, cook dinner, unbox products and react to new advertising ideas. 

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I work independently, and partner with other senior researchers to accommodate different projects sizes and approaches.   

I gained a BSc in Psychology from Goldsmiths College, London University, and prior to my career in market research, I was a crisis counsellor for a charity.